Hotel Internet Marketing Ideas

News, Views, Tips and Ideas from Hotel Marketing Workshop...

From time to time we take a moment to reflect on the latest hotel internet marketing trends, announce key Hotel Marketing Workshop initiatives or link to an online internet marketing article that is particularly relevant or thought-provoking.

Click on the headlines below to tap into the latest on hotel internet marketing issues, tips, ideas and trends...

		Hotel Web Design? It's not all in the eye of the beholder... Hotel website design is one of the most subjective issues that hotel marketeers face. Here are some guidelines for briefing your designer. More...
		Hotel pay-per-click advertising: You do the math... The saying goes something like "A fool and his money are soon parted..." and buying pay-per-click advertising without doing your math homework can quickly have hoteliers telling the same fable. More...
		Hotel Websites; the missing link(s)... There's a Fifth Element to building online revenues from your hotel web site, and without it you will never appear on page one of MSN, Yahoo or MSN...more
		If you build it they will come...NOT! Often I am contacted by a hotel General Manager or Marketing Director who has seen some of the recent research figures for hotel internet revenues. The conversation very quickly gets interesting...more
		Case Studies | Hotel Website Search Engine Optimisation I have a favourite analogy about hotels and how they should view their online marketing initiatives; it usually strikes a nerve...more
		Ideas to increase hotel website traffic and revenues You want some very specific ideas to make your hotel website more prominent in the Search Engines? Here are 8 to start...more
		You got hotel website traffic? Now turn those visits into dollars... Yes, you need to grow visits but you also need to reach visitors who are ready to buy...and make them buy!...more

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Hotel pay-per-click advertising: You do the math...
The saying goes something like "A fool and his money are soon parted..." and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate.
More...